For several weeks now, there has been a lot of media coverage of the Prisma application. What's interesting is that its innovativeness does not arouse interest, although it cannot be denied, since thanks to unique algorithms and filters each of our photos can turn into a unique work of art.
Prisma also gains the right to our location data. Sharing this information is always quite risky, as it helps to physically locate an individual user anywhere in the world. Again, it is used primarily to provide you with better-fitting advertisements, but it cannot be ruled out that this data will be used in at least several other ways in the future. It can always be intercepted by others, and we would certainly prefer to avoid this. Another power that may be of concern is the access of the application to our mailbox. So the application can check which emails we open and which ones we immediately throw in the trash. Other data, which do not seem to be needed by the application to format images, are related to the information about the unique device identifier. This number is available on every iPhone. Of course, also in this case the purposes are typically marketing, because this number can be used to target ads even more effectively. Since there are so many rights that Prisma gains, it is hard not to ask yourself whether there is anything to be afraid of.
People who care about protecting their privacy certainly have reasons to be concerned. Of course, you can't overdo it either, at least some of the powers listed here have also been granted to Facebook, and yet we don't uninstall it en masse. The confusion that Prisma has caused should make us think about the actual price of programs promoted as free, because we can be sure that they are not fully free. Application developers have certain obligations to advertisers, and they expect them to both personalize and accurately target their ads.